Valentino Beauty takes over Paris Aéroport for its first Traveller Première

Valentino Beauty turns Paris Aéroport into its playground for the Traveller Première of its new VENDETTA fragrance – a global Travel Retail reveal ahead of its wider market launch.

2026 - August 28

Mode/Beauté

Paris Aéroport dressed in VENDETTA

The Italian luxury Maison invites passengers at Paris Aéroport to discover, in exclusivity, its new VENDETTA Donna and Uomo fragrances. For the very first time, Valentino Beauty chooses Travel Retail to unveil its novelties at a key moment: the summer season.

Dakota Johnson and Alexander Skarsgård embody an irresistible couple – true partners in crime – at the heart of this high-impact activation. Designed to express passion, tension and intensity, the campaign dresses Paris Aéroport in the Maison’s iconic red and its unmistakable V signature. Summed up by the “ride or die” verbatim, it aims to drive engagement and conversion at every touchpoint.

Valentino VENDETTA launch campaign, immersive pop-up

A 360° campaign that immerses passengers in the VENDETTA universe

Valentino Beauty dresses every corner of Terminal 2BD at Paris-Charles de Gaulle airport, accompanying passengers throughout their journey. The escalators, fully wrapped in VENDETTA colours, lead travellers towards an immersive pop-up where they can discover the fragrances and interact with brand ambassadors. Positioned just before the duty free area and overlooking the pop-up, the Shopping Vertical Screen – an XXL digital display – acts as a powerful visual landmark. It is a strong drive-to-store lever, designed to maximise direct conversion in-store.

Valentino VENDETTA campaign launch, Shopping Digital Triptyque

This takeover extends beyond Terminal 2BD, thanks to a combination of iconic formats such as the Bon Voyage Totem, XXL digital displays such as the Shopping Digital Triptyque in Terminal 2EK, and a bespoke DOOH network that follows passengers all along their journey – from first glance to final purchase.

On the Boarding Emergence in Terminal 1, 3D visuals of the VENDETTA bottles draw travellers even deeper into the brand universe. These 3D objects, true sculptures, immediately capture attention in the boarding area and amplify the impact of the campaign.

Extime JCDecaux Airport is proud to support Valentino Beauty for this Traveller Première, which turns Paris Aéroport into the launch stage for the new VENDETTA fragrance and transforms the airport into a genuine playground for a spectacular and memorable brand experience.