Chopard lights up arrivals at Paris Aéroport

The urban identity of the Ice Cube collection

The Swiss fine jewellery Maison lights up Paris-Orly and Paris-Charles de Gaulle airports' arrivals areas with its Ice Cube collection, embodied by American model Bella Hadid. The "Sculpted by light" campaign highlights the sparkle of the pieces against a night-time skyline, playing with each facet to capture the light and catch the eye. At the heart of the collection, an iconic geometric design that reinterprets the cube pattern through bold proportions, jewellery combinations designed for stacking—the art of layering pieces—and an elegant, sculptural radiance. Blending urban flair with modernity, the Ice Cube collection shakes up the established norms of traditional jewellery and appeals to both women and men.

An iconic visibility at the heart of Paris Aéroport's arrivals areas

To bring urban elegance to life at the heart of the summer’s particularly dense flows of international travellers, Chopard is capitalising on iconic media in a premium environment.

The Luggage Digital Towers, located at the heart of the baggage claim area at Terminal 2E of Paris-Charles de Gaulle, enhance the campaign's striking graphic visuals. As one of the first touchpoints with travellers upon their arrival in Paris, these four XXL digital totems—each measuring 15sqm—instantly capture attention at a key moment when passengers are receptive and attentive to their surroundings.

This iconic display is complemented by the DOOH Welcome Proxi network, which provides the Maison with maximum coverage at arrivals areas thanks to 146 screens, ensuring repeated visibility throughout the passenger journey.

Extime JCDecaux Airport is delighted to count the Chopard Maison among its partners and proud to enhance this campaign at the heart of Paris-Orly and Paris-Charles de Gaulle hubs.