American Express targets business travellers right where they are

American Express, a financial partner dedicated to business performance

A leading global player in financial services and payment solutions, American Express offers efficient and advantageous options for professionals. In its campaign at Paris Aéroport, American Express is showcasing a card designed for micro-businesses, SMEs and self-employed professionals, which provides greater cash-flow flexibility while offering a loyalty programme that rewards business spending.

A strategic campaign to reach premium business travellers

The B2B campaign is deployed in one of Europe’s most important hubs for business travel: Paris-Charles de Gaulle Airport. The stakes are strategic: reaching high-spending frequent flyers who regularly travel to France and the Schengen area on business. To optimise this targeting, the campaign runs from Monday to Thursday evening, at the heart of business flows.To capture the attention of these affluent business travellers, American Express showcases the benefits of the PRO AIR FRANCE KLM – AMERICAN EXPRESS PLATINUM card, in particular fast-track access with Sky Priority and privileged access to airport lounges.

The media plan is built around two complementary digital formats to ensure effective coverage at Paris-Charles de Gaulle Airport Terminal 2F :

- The Digital Pillars, made up of two XXL screens offering a total display area of 54sqm, enable the campaign to reach a dual flow of departing and arriving passengers in the terminal;

- A bespoke DOOH network, that offers the brand a great flexibility in targeting business travellers.

Paris Aéroport is therefore the ideal place for reaching a premium, high-value audience, in an environment that is particularly well-suited to business communications.