Adobe showcases AI as a tool to boost marketing performance at Paris Aéroport

Adobe puts AI at the heart of customer journey's optimisation

By acting as an essential partner for companies, Adobe supports brands as they navigate the changes and challenges associated with the rise of artificial intelligence and the transformation of the customer journey, empowering brands to deliver measurable experiences that drive impact.

Through its AI-powered solutions, the brand acts as a powerful marketing accelerator, enabling the design and deployment of personalised experiences across all channels and markets, with precise performance tracking. By offering a range of solutions tailored to the specific needs of each business, Adobe's campaign highlights the role of AI in orchestrating customer touchpoints to maximise return on investment.

Indeed, AI makes it possible to collect and analyse a large volume of data to deliver more effective content, personalise interactions and enhance brand visibility on a large scale, whilst optimising budgets and maximising marketing initiatives' ROI.

The airport media: a driver of B2B performance for Adobe

By communicating at Paris Aéroport, Adobe positions itself in a highly relevant environment to reach premium business travellers, who are strongly represented at Paris-Charles de Gaulle airport. The campaign specifically targets decision-makers shaping the customer experiences of tomorrow. The airport accounts for 42%* of affluent passengers (CSP+), ready to invest in innovative solutions, which maximises both brand visibility and potential return on investment. At the heart of this campaign, Adobe highlights how leveraging data through AI can be used as a powerful performance driver.

To reach these decision-makers and business passengers, Adobe has activated two digital displays at Paris Aéroport.

• The Digital Pillars, located at the heart of Terminal 2F, offer a dual visibility thanks to two 27 sqm screens that simultaneously reach passengers in both the departures and arrivals areas.
• This iconic display is complemented by the Luggage Digital Towers in Terminal 2E: an XXL display consisting of four digital totems that serve as one of the first touchpoints with high-income travellers upon their arrival in Paris.

Paris Aéroport provides a premium environment for B2B communications, aimed at a business audience already immersed in an innovative world, open to discovery and new solutions.

*Source: Ipsos bva for Paris Aéroport, ASQ, year 2025