The Extime JCDecaux Airport x Uber Advertising collab'
Unique visibility for brands throughout the passenger journey, from home to airport.
Extime JCDecaux Airport and Uber Advertising have joined forces in an exclusive partnership to connect brands with consumers as they travel to and from Paris-Charles de Gaulle and Paris-Orly airports. This new advertising offering allows brands to reach consumers from their point of departure via the Uber app, passing through all strategic touchpoints in the terminals, using powerful digital displays.
An integrated advertising experience, from home to the airport
Thanks to this collaboration, brands benefit from continuous and strategic visibility throughout the passenger journey:
- On the Uber app, messages are displayed during trips to or from airports, with an average exposure time of 90 seconds per trip and exclusive voice share for campaigns.
- At airports, brands are present via Extime JCDecaux Airport's digital screens, with an average exposure time of 3 hours—longer than any other media—to a captive, premium audience.
The complementary nature of the two media enables powerful targeting for a high-value audience. Airports are among the top Uber destinations in France, and by 2025, Paris Airport will welcome 107 million passengers, including 45 million upper-income individuals and 50% under the age of 35 - an international, young, and highly contributory audience.
An innovative and measurable approach to increasing brand awareness and drive-to-store traffic
This joint offer was designed to boost brand awareness, promote advertising recall, and generate drive-to-store traffic.
It includes a Brand Lift study to assess the cross-media impact of campaigns, from mobile digital to airport DOOH.
Isabelle Fourmentin
Extime JCDecaux Airport Managing Director
“We are delighted with this partnership between Uber Advertising and Extime JCDecaux Airport. This collaboration allows us to start the conversation with passengers before and after their journey at Paris Airport by integrating all strategic touchpoints to maximize the impact of advertising campaigns. Our innovative approach strengthens brands' relationships with a captive, high-quality audience, while creating new conversion opportunities.”
Paul Wright
Director of Uber Ads Europe, Middle East, and Africa
"Thanks to this unique partnership with Extime JCDecaux Airport, the passenger journey becomes a brand journey - from home to airport. By combining Uber's targeting precision with the power of airport DOOH, we are creating a relevant, fluid, and effective advertising thread. This advertising continuity allows brands to emerge at key moments, generating awareness and drive-to-store traffic directly as passengers exit their cars in the terminal."
About Extime JCDecaux Airport
Extime JCDecaux Airport is committed to enhancing the visual experience at airports for the benefit of passengers and brands. Extime JCDecaux Airport offers customized, high-performance media solutions to create powerful and memorable brand experiences at Paris-Charles de Gaulle, Paris-Orly, Paris-Le Bourget, and now at Queen Alia International Airport in Amman, Jordan. Extime Media is a joint venture owned by JCDecaux, the world leader in outdoor advertising, and Groupe ADP, the world leader in airport operations.
About Uber
Uber is a technology company whose smartphone app connects independent drivers with passengers registered on the platform in more than 600 cities around the world. Now available in France in 36 cities and 1,000 municipalities, the Uber app enables 5 million users to travel reliably, safely, and economically. It is accessible 24/7.
Press Contacts:
Extime JCDecaux Airport : Clémentine Prat – [email protected]
Uber : Louise Pasin - [email protected]
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