In 2024, Extime JCDecaux Airport designed and installed seven new XXL digital displays in just nine months at Paris-Charles de Gaulle Airport. This industrial and human achievement was made possible thanks to the exceptional commitment of its teams.

Innovation at the Heart of Extime JCDecaux Airport’s Strategy

Innovation has always been central to Extime JCDecaux Airport’s strategy, aiming to transform the visual experience in airports into a captivating and interactive journey for over 100 million passengers at Paris-Charles de Gaulle, Orly, and Le Bourget airports.

Seven Flagships Launched in 2024

In 2024, Extime JCDecaux Airport teams worked tirelessly to deliver even more innovative media solutions for brands and more memorable experiences for Paris Airport passengers. From March to December, seven new flagships were inaugurated to elevate brand communications at Paris-Charles de Gaulle Airport.

First of all, the Welcome Digital Premium, a 15-metre-long screen, was inaugurated on 29 March with a Hublot campaign. Reaching all international flight traffic arriving at Terminal 2E, this platform offers brands a golden opportunity to enhance their image and increase awareness.

On May 7, the Shopping Vertical Screen was unveiled, featuring a campaign by L'Occitane. This 15m² screen, suspended 3m above the ground and strategically positioned upstream of the Duty-Free shop in Terminal 2BD, provides unparalleled visibility to passengers on two levels.

On 17 June, the Shopping Digital Arch, a 52-square-metre digitalised triumphal arch offering total immersion, was inaugurated in the heart of the shopping area at Terminal 2E Gate K with an Omega campaign. This iconic display, a nod to the famous Parisian monument, is an ideal media solution for brands looking to both enhance their authority and encourage passengers to make purchases within the shopping area.

On July 2, the Welcome Digital Curve, a 76m² curved screen offering exceptional visibility at the arrivals area of Terminal 2E, was inaugurated with a Jaguar Land Rover campaign. This spectacular display will capture the attention of the 11.4 million passengers expected to pass through the terminal in 2025.

On July 16, the Digital Pillars were inaugurated with an Alibaba campaign. These pillars, two 27m² screens, provide double visibility at the departures and arrivals areas of Terminal 2F, for twice the impact.

On December 2, the Station Digital Pillars were inaugurated at the TGV/RER/airport interchange with the American Express campaign on the AIR France KLM – AMERICAN EXPRESS Card. Located at the heart of a strategic hub positioning the airport as an extension of the city, the iconic installation, consisting of four 20m² L-shaped screens, showcases brand content and reaches more than 20 million passengers per year.

Finally, on December 20, Extime JCDecaux Airport inaugurated its latest flagship for 2024, the Shopping Digital Triptych. Comprising a giant 45m² screen suspended in the heart of the central square of Terminal 2E Gate K and complemented by two 25m² Agoras Digitales, this flagship display forms a sleek and airy triptych allowing brands to stand out to the 4.6 million passengers expected to depart from 2EK in 2025. From December 2024 to February 2025, the iconic fragrances Black Opium (Yves Saint-Laurent) and La Vie est Belle (Lancôme) were featured there.

Combining Digital Flexibility with Large-Format Impact

These seven new flagships enhance Extime JCDecaux Airport's XXL digital portfolio, allowing brands to combine digital flexibility with large-format prominence. Perfectly integrated into the airport environment, they enable creative brand storytelling at Paris Airport.