Extime JCDecaux Airport launches its new flagship at Paris-CDG 2E

In December 2024, Extime JCDecaux Airport unveiled its new flagship: the Shopping Digital Triptych, located within Terminal 2E Gate K at Paris-Charles-de-Gaulle Airport.

Comprising a 45m² giant screen suspended at the heart of the central plaza of the iconic Gate K, alongside two 25m² Digital Agoras, this flagship forms a sleek, airy triptych that allows brands to stand out to the entire passenger flow departing from Terminal 2EK.

This new XXL digital display, strategically positioned at the end of security checkpoints, offers brands the best of both worlds: the flexibility of digital technology combined with the emergence of large formats. From December 2024 to February 2025, the iconic Black Opium (Yves Saint-Laurent) and La Vie est Belle (Lancôme) fragrances were showcased, inviting passengers to enjoy a unique olfactory experience.

The implementation of the triptych was a major technical and human challenge, brilliantly overcome by the Extime JCDecaux Airport teams, whose expertise and commitment were crucial in bringing this ambitious project to life. The Digital Shopping Triptych is the seventh new flagship deployed at Paris-Charles de Gaulle airport in 2024.

These projects reflect the central role of innovation in Extime JCDecaux Airport’s positioning. The teams’ pioneering spirit is dedicated to maximizing campaign impact, enabling brands to fully immerse themselves in the airport environment and shine both in France and internationally.