Gold Award at the 2025 Media Strategies Grand Prix
Extime JCDecaux Airport, Renault, and OMD win Gold at the 2025 Media Strategy Grand Prix for the launch of the Renault 5 - 100% electric
On Tuesday, September 23, the Extime JCDecaux Airport teams, along with Renault and OMD, won the Gold prize at the 2025 Grand Prix of Media Strategies in the "Best Attention Strategy – Outdoor Advertising" category for the launch campaign of the Renault 5 E-Tech - 100% electric at Paris Airport.
This Stratégies award recognizes the creativity and innovation of an immersive experience based on a display area of over 500m² and an innovative media strategy, combining iconic large formats, XXL digital displays and DOOH at Paris-Charles de Gaulle airport during the summer of 2024.
The launch made a lasting impression by creating a buzz with unprecedented activations, leaving a unique mark for the Renault 5. The brand deployed a magnificent podium allowing passengers to admire the design of the Renault 5 from every angle. The car was displayed in transparent showcases, evoking fond memories of the packaging of miniature cars from childhood. And to continue the brand experience outside the terminals, the teams created an XXL version of the 5 to accompany travelers on their journey to Paris.
This audacious project could never have come to fruition without the exceptional collaboration of the Renault, OMD, Publicis Conseil, and Extime JCDecaux Airport teams. Together, they gave birth to an unprecedented and impactful experience that captured the attention of approximately 9.4 million passengers between June 20 and September 8, 2024.
A memorable campaign
Renault announced at Paris-Charles de Gaulle airport the launch of the new electric R5.
Your campaign starts here
Extime JCDecaux Airport accompanies you in realizing your campaign with dedicated experts who simplify the purchase of airport media.