Airalo invites Paris Aéroport passengers to connect with the world
From 16 March to 14 April, Airalo, the world leader in eSIM, entrusted Extime JCDecaux Airport with a large‑scale media campaign at Paris Aéroport, with a clear ambition: to capture the attention of international travellers and drive conversion through a strong presence at every stage of the passenger journey.
An XXL digital ecosystem designed for performance
In order to target passengers departing to the United States and North Africa as a priority, the brand launched a fully digital campaign, combining impact, repetition and contextualisation.
1/ The Station Digital Pillars: interconnection as a key anchor point
Located at the junction of the TGV station, the RER and the airport, the Station Digital Pillars formed the first major step of the campaign. Emerging at the heart of very high footfall, the Station Digital Pillars enabled an initial contact with passengers. This visibility upstream of the terminals instantly established Airalo’s promise: stay connected anywhere in the world, easily and at a controlled cost.
2/ The Shopping Digital Fresco (CDG 2E) and the Shopping Vertical Screen (CDG 2BD) : the power of large digital formats in the shopping area
These two media touchpoints enabled the brand to be present when passengers are browsing before boarding and are therefore particularly receptive to brand messages. They helped to strengthen recall and establish Airalo as a natural reflex for all travellers seeking instant connectivity on arrival.
3/ The Extime JCDecaux Airport DOOH networks: contextualisation and continuous coverage of the passenger journey
In addition to the XXL digital formats, the Airalo campaign was also rolled out across Extime JCDecaux Airport’s DOOH networks, multiplying touchpoints from arrival at the airport right through to the boarding gates and firmly embedding the message in passengers’ minds, turning Airalo’s presence into a genuine common thread throughout the journey. Thanks to this network-based approach, the brand was also able to specifically target departing passengers to the United States and North Africa by selecting specific terminals.
A clear promise powered by the strength of digital media
By combining XXL digital formats with wide‑reach DOOH networks, Extime JCDecaux Airport provided Airalo with a communication platform perfectly aligned with the brand’s value proposition: unlimited international eSIMs, available in over 200 destinations, easy to activate and offered at a controlled price.
The result: a campaign designed to boost brand awareness and drive conversion, set within the high-value environment of an international airport.
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